How to use Pudgy Toys to enter Pudgy World

Physical toys provide digital traits

Walmart carries 26 different Pudgy Toys in 2,000 locations, with plans to reach 3,100 total locations. This coverage reaches 43% of all Walmart stores in the United States. Parents who purchase the physical toys at Walmart can claim unique traits for their digital Forever Pudgy Penguin avatars by scanning the specific QR code found on the product packaging for each individual toy. Each toy comes with a unique birth certificate to facilitate this process. The digital traits for these characters feature designs based on IP from collections like Meebits and DeGods. Some Walmart shoppers find a golden ticket in their purchase to get a rare trait for their character. Walmart also sells Ice Chrome and Gold Chrome figures inside mystery igloos. A blind box with a surprise Clip-on Plush is also available at this retailer. Specific options include the Flower Princess, Carrot Pudgy, Huffle Pudge, and Samurai Figurine. These products cost between $2.99 and $11.97. The brand has reached $400 million in digital collectible sales and sold over 750,000 units. The team aims for a 50% conversion rate for users scanning these QR codes. The toys are available in select Walmart stores and online at Walmart.com.

Exploring The Berg and the Pudgy Pass

Players navigate 12 towns in a snowy region called The Berg. The storyline follows Pengu and Peaches as they search for a missing friend named Polly. You can customize your penguin’s appearance through quests and mini-games like fishing and puzzles. The Pudgy Pass adds a mission-based reward system to the experience. This system uses Playfull technology to track 50 different missions. Players work through a free track or pay for a premium track to get cosmetics. Premium holders get exclusive cosmetics and higher-tier rewards as they progress. A leaderboard tracks the most active players during the season to provide recognition. Top performers earn additional rewards based on their mission completion. The game saw 20,000 new user signups within 48 hours of launch and 40,000 users within the first week. The platform has onboarded 160,000 users. This social open-world game remains free to play for all users and generated 6 million impressions on its launch day. The game provides a way to interact with other players in social hubs across the 12 towns. Will the mission rewards keep players coming back to the snowy towns?

Technical access and market impact

The game runs in a browser and does not require a wallet or NFTs to start. Developers built the platform on the zkSync Era blockchain to manage the economy and account models. The project also uses a custom Layer-2 network called Abstract. This lightweight code allows the game to run on older laptops and mobile devices. The team engineered the physics and rendering for the web to ensure snappy movement and high frame rates. They used a custom lightweight editor and automated Houdini scripts to convert assets into web-optimized formats. This follows a strategic funding round of over $11 million led by Founders Fund in mid-2024. While the brand grew through retailers, the team shut down Pudgy Party in June 2026. This closure left players who spent tokens on that game without a clear way to get refunds. The brand has achieved $400 million in digital collectible sales and over $13 million in retail sales. The Pengu Card allows users to spend tokens at 150 million merchants. The current PENGU token functions as social currency and in-game utility. The company, Igloo Inc., manages the brand.